What is ucla.in?

http://ucla.in is a service, similar to tinyurl.com, that allows users to shorten a long link, share it, and then track the resulting usage, while keeping the ucla name as part of the link. While other link-shortening services exist such as http://bit.ly , only http://ucla.in keeps the ucla name as part of the link. 
 For example, you can use ucla.in to turn this long link: 
 http://map.ais.ucla.edu/portal/site/UCLA/menuitem.b67ecc2ab4bd59c1ae13e110f848344a/?vgnextoid=38b9f9c37ed01210VgnVCM100000e1d76180RCRD 
 Into this: 
 http://ucla.in/92d9Sz 
 This makes it easier to include the link in an email or Twitter post without it breaking or taking up too much space. 
 For more info, go to: http://ucla.in and especially look at their FAQ 
 Update: There is now an API for programmers to use this. See http://www.ucla.edu/uclain/docs/api/ Thanks to Matthew Geddert and the Office of Residential Life for taking the time to create and debug the API .